According to a survey jointly conducted by Russian Public Opinion Research Center (VTsIOM) and the National Agency for Financial Studies (NACFIN), Russian Agricultural Bank tops the ranking of the most reliable banks as seen by their customers. 99% of respondents considered RusAg as reliable. It also topped the ranking in terms of loyalty: 72% of survey participants said that they will not change the Bank even to get better terms.
Among key reliability criteria 43% of respondents mentioned long and successful track record of RusAg’s operations, 32% of participants said that they attach importance to the Bank’s positions in rating, and 30% put the state support factors in the first place.
A NACFIN expert comments that such survey results can testify to a gradual weakening of influence on consumers’ financial behaviour of the existing beliefs that Sberbank has no alternative in the market. At the same time, depositors still consider state support highly significant. However, the fact that RusAg’s loyalty rankings overtook those of both Sberbank and foreign universal banks shows that currently such banks place focus both on state shareholding, brand popularity and service quality.
VTsIOM’s ranking shows that the level of Russian population’s confidence in the banks despite complicated economic environment and volatile international situation is still high – the top 3 positions of the ranking were taken by Russian banks.
The Banker magazine included Russian banking system in top 10 most profitable systems. By this indicator Russia overtook India and almost equalled the UK.
Source: Rossiyskaya Gazeta