Website of the ecosystem of digital services for farmers “Svoye Fermerstvo”, developed by the Center for the Development of Financial Technologies of Russian Agricultural Bank (RusAg, the Bank), was recognized as the winner of the MobileWebAward Competition 2020 in the category “Best Mobile B2B Website”. The competition was hosted by the International Web Marketing Association.
The website “Svoye Fermerstvo” was recognized in the “business for business” category for its innovation, modern design, intuitive interface, clear navigation, and useful content. Such world famous companies as Goldman Sachs, Volvo, Grundfos became winners in other nominations. Also, several sites and applications dedicated to the problems of the spread and fight against COVID 19 became nominees in various categories this year.
WebAward is the main annual website competition that identifies the best websites in 96 categories based on high quality standards in the field of website development. It has been held for the past 20 years by the Web Marketing Association. The WebAward judges decided to separate mobile sites into a separate MobileWebAward competition. In 2020, it took place for the eighth time.
“The winners were selected by a jury commission based on a number of criteria: design, usability, innovation, creativity, content, social significance, and others. And we are proud that the jury has marked our portal as one of the best in the world along with the world’s largest companies. In the future, we will continue to develop the functionality and convenience of the platform, until the end of the year the number of services presented on the “Svoye Fermerstvo” platform will increase to 40”, - said Elena Baturova, Director of the Center for the Development of Financial Technologies at RusAg.
The ecosystem “Svoye Fermerstvo” from RusAg combines digital solutions and services that will allow small farms to automate the settlement of everyday tasks at no additional cost and focus on business growth.
The basic unit of information services of the ecosystem is agricultural technology solutions that help the farmer to reduce costs and increase productivity. These are biotechnologies and robotics, Internet of things technologies, precision agriculture based on satellite images, as well as the latest agricultural management technologies for monitoring the state of crops, forecasting, planning and accounting of operations in agriculture. Also, the ecosystem of the Bank makes it easier for farmers to receive qualified veterinary care by providing it in a convenient online format.
Ecosystem services also help in promoting farmers’ goods and services. Thus, farmers using the platform can independently offer their goods to a wide range of suppliers. In addition, in order to increase business profitability, the Bank’s ecosystem provides a service that allows farmers to unleash their tourism potential and become real experts in the agro-tourism industry. The platform also allows you to solve the personnel issue using an aggregator of resumes and vacancies in the agricultural sector.