Russian Agricultural Bank (RusAg) started to plant 30 thousand of Siberian cedars in Kemerovo region purchased by funds raised during the environmental campaign “Stake it to save the forest” by RusAg and Mastercard. The campaign was available for RusAg’s customers holding payment cards by Mastercard. The territory of the future cedar forest will be more than 7 hectares.
During the campaign from 1 December 2019 to 31 March 2020, RusAg and Mastercard retained RUB 5 from each RUB 500 spent by customers to restore the forest.
Siberian cedar stands out with frost resistance, as well as the intensive release into the air of phytoncides. According to scientists, 7 hectares of cedar plantations are capable to hold about 245 thousand tons of dust.
“Ecological awareness is an integral feature of a modern man. I am glad that a number of RusAg’s customers participated in the campaign and responded to our call with Mastercard to restore the forest,” said Yulia Demenyuk, Head of Retail and Remote Services Block at RusAg.
“Mastercard gives much attention to environmental protection, and we are glad that the joint campaign with RusAg has found a widespread response and united caring people around such an important matter as forest reforestation in Siberia. Our initiative has shown that everyone can contribute to the best future of our whole planet, and digital payment technologies can help in this,” said Vladislav Svyatik, Director of Sales at Mastercard Russia.