RusAG wins Retail Finance Awards 2021

RusAg’s Svoe Rodnoe (A World of My Own) project carried off the first prize in the Best Social Project nomination of the 15th annual Retail Finance Awards, given in recognition of successful development of financial retail in Russia. RusAg’s social media chatbot was also named best in the Readers’ Choice category.
Contestants for Retail Finance Awards 2021 included the most technologically advanced companies in Russia’s financial retail. The award is given in seven nominations, and the selection process comprises two stages. Retail Finance magazine announced the results on 16 December after assessing 70 short-listed contestants by several criteria such as novelty, creativity, scale, outlook, practicality and impact.
RusAg won Retail Finance Award 2021 in the Best Social Project nomination with Svoe Rodnoe, a unique digital marketplace for natural agro products. This newly established service already boasts more than 7,000 farmers from more than 70 Russian regions and is one of the most ambitious apps in the food sector. Svoe Rodnoe is an opportunity for the customer to access good and healthy foods, and for the farmer to make a name and improve visibility.
RusAg’s social media consultant chatbot was recognised best by the Retail Finance readership (Readers' Choice) in the Best IT Solution nomination. Currently present on Facebook, VKontakte, Odnoklassniki, WhatsApp, Telegram and Viber, the bot is available 24/7 and gives instantaneous answers to frequently asked questions.
Established in 2007, Retail Finance Awards aims to highlight prominent players in financial retail, inform the professional community of the key achievements and offer best practices to retail financiers.